Thank you! Part II … Recognizing Your Employees

“Recognizing employees is not simply a nice thing to do. It is an effective way to communicate your appreciation for the efforts and successes of others, while also reinforcing those actions and behaviors that make a difference in your organization” a point made by Mallary Tytel – President and Founder of Healthy Workplaces.

Let’s face it, we all like to be recognized for our efforts. Some like a “BIG to do” and others like a simple “Thank you”. Whatever the case, employees like to be acknowledged and shown they are appreciated.

Here are some ideas for you to incorporate into your recognition plan:

Employee pictures in printed advertising materials and television commercials: In 2007, federal court employees were recognized for leadership, excellence in court operations, and extraordinary actions. Each employees picture and a descriptive paragraph of their efforts appeared in “The Third Branch” newsletter of the federal courts.

Putting employee pictures in your print materials allows them to share it with family and friends.

Appreciation lunch: Instead of having a normal catered lunch or going to your cafeteria, why not have the management team serve lunch to the employees to show their appreciation. This can also be done serving ice cream sundaes to employees in the afternoon as a nice stress reliever.

Years of Service Recognition: When an employee reaches a milestone year of service with the company (5yr, 10yr, etc.) recognize them for their efforts. Have peers or other leaders that worked with the employee attend the event and provide comments. Have a cake, invite their family in and when you acknowledge them, personalize your message:

• What were the company revenues when they first joined?
• What was the first role they occupied?
• How has the employee progressed throughout the company?
• Any key initiatives that the employee was involved with?
• What was going on in the world when the employee first began with your company?

If you’re going to roast them during the years of service recognition, make sure that they are okay and all stories are appropriate for the occasion.

Team outing: Recognize the team for their accomplishments and take them out for a team outing. Bowling and lunch is a cheap outing. Everyone thrives on a little competition and bowling is an activity that everyone can enjoy (even if you have to put up the bumpers in the lane).

No meeting Fridays: Some employees spend enough time meeting about the meeting and what we plan to do in the next meeting. Give time back to your employees on Fridays and have a rule of no meetings.

Early close/ early leave in the summer: If your company can do so, why not let employees leave one hour early every Friday during the summer (May - Labor Day).

Do their job for a day: You recognized that they have done something above and beyond, but what better way to understand what they do than by doing their job for a day.

“Employee recognition is not just a nice thing to do for people. Employee recognition is a communication tool that reinforces and rewards the most important outcomes people create for your business” – Susan M. Heathfield of About.com

Employers, what are your peers doing in your industry to recognize their employees?

***
Reggie Waller is president of RWJ Consulting Group, LLC, which provides business and personal coaching, consulting and training services to individuals and businesses. For additional information call 267-254-6800 or visit http://www.rwjconsultinggroup.com

Thank You! Part I - Recognizing Your Customers

Not expressing thanks to your customers is a missed golden opportunity. It is a proven growth and customer retention strategy, one that businesses are not in the habit of doing.

- a Lenox etiquette poll found that nearly five out of every 10 people don't always say thanks.

When should you say thank you? There is no written rule that indicates when and how you should thank you customers. Some of us say it during the holidays and others say it when we win new business. It would be ideal to thank them at natural points:

• Customer demonstrates loyalty (i.e. number of years, amount of money spent, etc.)
• Customer provides a reference/ new project
• Customer gives you feedback
• New customer

These are some of many natural points in which you can say thank you to your customers. As you do your business planning each year, be sure to add a line item in your budget for customer recognition and ways you would thank them. Another point to keep in mind is that some companies have a policy in place for receiving gifts (i.e. must be between $25 - $50 dollars, shared with the group, etc.). You may want to check with your customers prior to sending a gift to ensure it is within the policy.

NOTE: No matter how late you are, be sure to thank your customer. It is better to be late, than to say nothing at all.

Ways to say thank you (monetary vs. non-monetary):

Monetary

Gift cards: They are a nice gesture and can be purchased in various denominations. You can also purchase them from various retailers that your customer may patronize.
Charitable giving: This is a unique way to thank a customer. If they have a charitable organization (i.e. American Heart Association, Big Brothers Big Sisters, etc.) that you know of, make a contribution on their behalf. This is a personalized gift and it lets them know you support a cause they are passionate about.

Free samples of products: Depending on the nature of your business, you can offer free samples of existing and future products.

Discount: Offer a discount on the next point of sale.

Non- Monetary

Thank you note: This is the most traditional method of saying thank you. Nothing computer generated. Just a good old fashion hand-written note (personalized, sincere, short and specific) to show your gratitude. I have a stack of thank you cards that I use. You can keep them in your laptop bag, briefcase and write them when you have some down time.

Thank you letter: This is something that could be computer generated and is a little more formal. Be sure to personalize the letter and keep it specific.

Pick up the phone: When in doubt, pick up the phone and call the customer to say thank you. They would really appreciate you taking the time to pick up the phone and thank them for choosing your business/ service over your competitors. We schedule meetings throughout the week, so why not schedule a block of time to call your customers to thank them.

Newsletter recognition: All gifts don't need to be monetary. You can recognize your customers within your newsletters as well.

Give them leads: Again, no monetary value, but a great way to send potential business to your customers as a way of saying thank you.

Send an email: This is a way to thank multiple customers that may have been involved with a particular situation. This method is overused and not as personal, so use this method the least.

People like to feel appreciated and recognized. Saying thank you is a gift that keeps on giving. If it is not part of your business strategy, add it; it is an effective and winning business tactic.

Look for Thank you! Part II ... Recognizing Your Employees.

***

Reggie Waller is president of RWJ Consulting Group, LLC, which provides business and personal coaching, consulting and training services to individuals and businesses. For additional information call 267-254-6800 or visit http://www.rwjconsultinggroup.com